Creative Direction & Product Development for Pink Dolphin
At Pink Dolphin, I led the end-to-end creative development of seasonal collections, translating streetwear culture into bold, collectible capsule drops. I managed everything from concept ideation to production-ready assets—building full product lines across apparel, accessories, and packaging. My role spanned:
Creative Direction: Defined the visual language and seasonal narratives, ensuring cultural relevance while preserving brand identity.
Product Design: Designed original cut-and-sew garments and accessories, developed custom trims, patterns, and graphics, and oversaw technical specs for factory sampling.
Branding & Packaging: Created unique logo applications, seasonal labels, and exclusive packaging experiences that elevated the unboxing moment.
Marketing Assets: Art directed and designed lookbooks, email campaigns, and social content to support product launches and drive engagement.
Collaborations: Partnered on limited-run capsules that fused the Pink Dolphin ethos with external creatives and influencers.
This body of work reflects my ability to build cohesive, trend-forward collections from scratch while aligning design with cultural movements and commercial goals.
