Creative Director – Loungefly
At Loungefly, I led the creative vision and product storytelling for licensed accessories, overseeing a diverse team of designers and developers. I partnered with top-tier brands like Disney, Warner Bros., Pokémon, and more to deliver trend-driven collections that resonated with fans and retailers alike. From concept to shelf, I drove design strategy, cross-functional alignment, and campaign presentations that helped scale the brand from a niche label to a major player in the pop culture space.
