Hello Kitty x Keith Haring — Capsule Collection Design & Expansion
For this unique collaboration between Sanrio and the Keith Haring estate, I was responsible for bringing the collection to life through custom design and creative expansion. Working within the constraints of two iconic style guides, I pushed the visual identity further—merging Hello Kitty’s charm with Haring’s signature street-art energy. My scope included:
Custom Graphics: Designed original hybrid graphics that honored the DNA of both brands while introducing fresh compositional layouts and playful character integrations.
Style Guide Expansion: Built upon the provided assets by reimagining color stories, poses, and background patterns—ensuring the collection felt unique, not off-the-shelf.
Mockups & Product Visualization: Developed full mockups across apparel, accessories, and lifestyle goods, presenting a complete vision for cross-category execution.
Brand Integrity: Maintained the integrity of both licenses while crafting bold, retail-ready concepts aligned with trend-forward merchandising.
This project demonstrates my ability to work within licensed frameworks while elevating the outcome through thoughtful reinterpretation and a strong design point of view.
