Funky Circus — Original IP & Licensing-Ready Brand Development
Funky Circus is an original brand concept created entirely in-house—born from my passion for imaginative storytelling, world-building, and character-driven design. As the creator and creative director behind the brand, I developed everything from the name and visual identity to the whimsical characters, lore, and product concepts.
Brand Creation from Scratch: Established a fully realized brand universe, including logo, narrative, visual tone, and merchandising strategy.
Character & World Building: Designed a diverse cast of stylized, toyetic characters that balance humor, heart, and commercial appeal—each with its own backstory and personality.
Product Visioning: Mocked up cross-category applications—from apparel and plush to packaging and lifestyle accessories—showcasing the brand's licensing potential.
Licensing Strategy: Intentionally developed Funky Circus as a licensing-ready IP, designed to resonate across age groups and retail tiers.
Funky Circus is more than a creative exercise—it’s a testament to my ability to originate IP that’s both visually magnetic and built for long-term brand extension. It reflects my dream of creating something from nothing—and watching it grow.
