Overwatch League – Brand Development & Visual Direction
As both Creative Director and Lead Designer, I was responsible for shaping the visual identity and experience design for Overwatch League's consumer product rollout. I developed original graphics, packaging concepts, and presentation materials that captured the dynamic energy of the esports brand while maintaining alignment with Blizzard’s strict licensing guidelines. My direction ensured a cohesive aesthetic across apparel, accessories, and retail collateral — blending bold, team-focused storytelling with a modern, gamer-driven edge. This work laid the foundation for a more lifestyle-forward interpretation of Overwatch League merchandise.
